Craig Meyer
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P&G

Pantene at Target

Pantene digital & retail executions for Target

Role: Concept & Art Direction


Old Spice Hair

Developed interactive mobile experience to drive awareness and trial for the launch Old Spice for hair at Target. Guys could add mantastic images (i.e. speed boats, hoagies) to their hair selfie, share through social channels and receive digital offers.

Role: Concept/Art Direction 


PANTENE EXPERT COLLECTION

Design and concepting for North American retail launch of Pantene Expert Collection. Custom semi-perm displays and special packs for retailers: Walgreens, CVS, Ulta, Target, Wal-Mart to name a few.   

Role: Creative Concepting & Art Direction


Herbal Essences Naked

Interactive digital experience to drive awareness for launch of Herbal Essences Naked.

Role: Concepting & Art Direction


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POWER DAD'S SMILE

Social UGC sweeps for Oral-B and Braun products at Target for Father’s Day. Selected influencers wrote created content inspired by Dad, which included personal stories, fond memories, and how they made Dad smile by celebrating Father’s Day. 

Role: Concepting & Art Direction


NYC Summer Glow Salon

P&G hosted the Summer Glow Salon in Flatiron Plaza to celebrate Target's newly-designed beauty aisles. Attendees were able to try new products with complimentary makeovers by stylists at the FabLab by Covergirl, braids & blowouts from Fekkai and Pantene, as well as freshly made juices from Olay's hydration bar. Guests walked away with samples and a branded cosmetic tote.

Role: Creative Concepting & Art Direction


Covergirl 

Design and execution for Covergirl at Target.

Role: Concept & Art Direction 


A Fresh Spin on Laundry

Multi-channel activation to drive awareness of new Gain Flings & Tide Pods, both unit-dose laundry detergents. Developed a street-sampling event in New York City that got samples and Target coupons into commuters’ hands in a fun, engaging way. To drive the conversation online, influencers created custom content and drove a sweeps for Target GiftCards.

Role: Concept & Art Direction