Craig Meyer

Old Spice Hair

Drive awareness and trial for the launch of Old Spice for hair at Target. Developed interactive experience in which people could add mantastic images (i.e. speed boats, sub sandwiches) to their hair selfie, share through social channels and receive savings offers and more. Built demand creation for experience through humorous contextual ads & Old Spice social properties.

Role: Concept/Art Direction - digital and retail executions