Craig Meyer

Power Dad's Smile

Social activation to drive consideration for Oral-B and Braun products at Target for Father's Day. Selected millenial mom influencers wrote blog posts inspired by Dad, which included personal stories, fond memories, and how they made Dad smile by celebrating Father's Day. These influencers promoted an Oral-B sweepstakes to encourage their readers to share photos of their Dad to win prize bundles. Amplification came via Twitter, Facebook, and Instagram.

Role: Creative Concepting & Art Direction