Craig Meyer
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SNICKERS Halloween

Snickers wanted to become a top-of-mind candy brand before, during, and after Halloween, so we created a phased content-publishing approach. The team found that consumers often can’t think of good uses for their kids’ candy in early November, which it combined the social phenomenon that are POV food recipe videos. The result were some very engaging spots featuring spooky characters messing up recipes and preparing tasty treats with leftover Snickers. Altogether, the campaign garnered over 15 million impressions, 912,000 engagements and more than 6 million video views.

Hungry Recipes

To be a top-of-mind before, during, and after Halloween, we created a phased content approach for SNICKERS using POV recipe videos. The team found that people often are searching for candy recipes before Halloween and can’t think of good uses for leftover candy after. The results were engaging spots featuring spooky characters messing up recipes and preparing tasty treats with leftover Snickers. Altogether, the campaign garnered over 15 million impressions, 912,000 engagements and more than 6 million video views.

2017 OMMA ADVERTISING CREATIVITY WINNER