Craig Meyer
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SNICKERS x Kik Chatbot

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SNICKERS Hunger Road Trip

Strap in for a wild ride as you and your friends embark on an epic road trip to a music festival. Just make sure you load up on SNICKERS Hunger Bars, your friends aren't themselves when they're hungry.

The SNICKERS Hunger Road Trip chat bot was a one-month summer adventure that enabled us to incorporate personalization into the iconic SNICKERS Hunger Bar campaign that was tailored to young fans. The average user sent an average of 97 messages and spent 4.7 minutes within the game.

2018 SHORTY AWARDS Finalist

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