Craig Meyer
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NYC Summer Glow Salon

P&G hosted the Summer Glow Salon in Flatiron Plaza to celebrate Target's newly-designed beauty aisles. Attendees were able to try new products with complimentary makeovers by stylists at the FabLab by Covergirl, braids & blowouts from Fekkai and Pantene, as well as freshly made juices from Olay's hydration bar. Guests walked away with samples and a branded cosmetic tote.

Role: Creative Concepting & Art Direction